ABOUT
ME

I provide senior freelance creative and artwork support for food, drink and hospitality brands when internal teams are stretched, deadlines are tight, or high-value projects need to land first time.

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With more than 25 years of experience, I’ve worked across packaging, brochures, sales collateral, presentations, tenders and digital campaign assets for well-known brands and commercially driven teams. My background combines strong creative thinking with practical delivery, so the work not only looks right, but works hard in the real world too.

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I’m often brought in to support busy in-house teams, agencies and commercial departments that need a trusted senior freelance creative who can add value quickly. That might mean helping shape a new packaging launch, building out a persuasive tender deck, rolling out campaign assets across channels, or handling artwork and amendments at speed.

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My sector experience is strongest in food, drink, hospitality and related commercial environments, where pace matters and detail matters even more. I understand the pressure that comes with launches, listings, pitches and print deadlines, and I’m used to working collaboratively with marketing teams, category teams, account leads and senior stakeholders.

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Worked with: Bidfood, Booker Wholesale, Majestic Wine, Wicks, O2, Allsop, The Wine Society, M&S, Amway, Pepsico, Barrus, Subway, 3M