ABOUT
ME

I help businesses look sharper, sell better, and get more done with the time they've got.

Twenty-five years in, nearly all of it in food, drink, hospitality, foodservice, retail and beauty. I led the rebrand of Bidfood, a £2 billion business, and I also led the rebrand of Majestic Wine following its split from Naked Wines, which picked up an IWC marketing award along the way. I've designed over a hundred wine labels, rolled out own-brand ranges across 500-plus SKUs, and produced the packaging, catalogues, tenders and campaign work sitting behind a lot of names you'll recognise.

What clients actually buy is calm.

Most of the people I work with are busy, already successful and under pressure. Good products, ambitious targets, and a marketing operation that feels slower and more manual than it should be. Packs to get out. A catalogue that's late. A tender that has to land first time. A brand that's quietly drifted across sites, channels or acquisitions.

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I come in as one senior pair of hands.
When a job needs more people, I bring in the skills and attitude, so you get agency-grade work without the agency price.

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Trusted by:
Bidfood, Booker Wholesale, Majestic Wine, Wickes, O2, The Wine Society, M&S, PepsiCo, Amway, Subway, 3M, Allsop Software, Barrus.

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Based in Wendover, working across Buckinghamshire, Oxfordshire, London and beyond.